What the annual food report reveals about UK eating habits
Waitrose says it so it must be true – this article tells us:
Waitrose has released its annual food report showing how often we shop is changing UK eating habits in 2015. Apparently the fashion for eating dinner while glued to a television screen appears to be fading – at least among the middle-classes. According to the report, the ability to pause and re-wind live TV and access popular shows on-demand has given parents the confidence to switch off during meal times. Just under a third of customers polled by Waitrose said they had cut back on eating in front of a screen since the arrival of BBC iPlayer, Netflix and other digital innovations. Six in 10 parents said they had banned gadgets from the dinner table altogether. Half said they made a conscious effort to eat together each week as they sought to “introduce control in an age when we can have it all”. However, the annual Waitrose “food and drink trends” report found that families had retained an informal feel to their evening meals: the study showed 15 per cent of those with a dining room were using it less often, often preferring to dine in the kitchen. Dining room usage had fallen most dramatically in London and the East Midlands, the study found.
I wonder if there’s a rural factor linked to this story?